films dropping on Thursdays, “Suicide Squad” was viewed by the most U.S. Of the films that dropped on Fridays, which was the majority of Warner Bros.’ 2021 slate, “Mortal Kombat” by far had the highest opening weekend viewership on HBO Max, per Samba TV.Īnd of Warner Bros. Handicapping the Overcrowded Race to Replace Twitter Panel members must watch a title for at least five minutes to be counted as a viewer. Samba uses its dataset to estimate household TV viewership but does not estimate viewership on devices other than TVs. Samba TV collects viewership data through proprietary content recognition technology on opted-in smart TVs and through partnerships with cable TV providers. “Godzilla” and “Matrix” were the only two 2021 Warner Bros. Kong” during the Wednesday-Sunday following its debut. That total falls short of the 3.6 million households that viewed “Godzilla vs. households during the Wednesday-Sunday period following its debut. 22, “The Matrix Resurrections” was viewed on HBO Max by 2.8 million U.S. While the company stopped short of sharing any numbers on how specific movies performed, data from connected TV analytics firm Samba TV gives a sense of how the titles fared on the streaming service. CEO Jason Kilar credited his controversial decision to debut Warner Bros.’ entire 2021 film slate in theaters and on HBO Max simultaneously. WarnerMedia shared updated subscriber numbers Wednesday for HBO and HBO Max, noting that the 73.8 million total exceeded internal projections for 2021.
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